3SixtyGrados

Innovation, fashion, design and philosophy from around the world

New Coca Cola campaign

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Why is Coca-Cola still a leading brand??? Well not only because of its addictive taste, bubbles and recognizable hot red color… but also because it has never ceased to innovate.

For some time now Coca-Cola has been advocating happiness, through slogans, ads and congresses around the world. Now they have really taken over the concept of sharing. They started with their “Share a Coke with…” campaign, which worked succesfully with Twitter and Facebook feeds across the world filled with images of the bottle labels. Now Coca-Cola is pushing this concept with a sharable 330ml can that can be twisted and separated into two smaller 115ml cans. The cans that were designed by Martin Olivier and Oliver Brechon (France), will not be available worldwide yet and will only be distribte for a trial period in Singapoure through a traveling truck “Hapiness truck.”

Captura de pantalla 2013-06-05 a la(s) 11.39.03

To believe it check the video below:

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This entry was posted on June 5, 2013 by in News and tagged , , , .

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